A study published in the latest issue of Clinics in Dermatology suggests that human beings have the ability to distinguish between attractive and unattractive based on physical characteristics such as facial averageness, symmetry, and skin homogeneity. Although standards of beauty have changed over time, youthfulness has remained a constant determinant of facial attractiveness. There are several definitions of the term “beauty”: the Britannica Dictionary defines beauty as “the quality of physical attractiveness,” while the Merriam-Webster dictionary describes beauty as “the set of qualities or attributes in a person or thing that delight the senses or pleasantly elevate the mind or spirit.”
The cited study also suggests that the measurement of beauty has historical precedents. The Greek sculptor Phidias created a ratio by dividing a line, which we now know as the golden ratio. If a line is divided into two parts, the golden ratio between them only exists if the ratio of the long part to the short part is the same as the ratio of the entire line to the long part. Later Europeans accepted the relationships between limb size, torso, and facial features observed in classical sculptures as a three-dimensional representation of the ideal human form. All of these systems emphasized the importance of symmetry in the perception of beauty.
Beauty standards have fluctuated and changed over time. Ancient Egyptian women were typically slim, with a high waist and narrow hips, dark black hair, and golden skin. They wore makeup, usually black eyeliner. Ancient Greek women plucked their eyebrows and bleached their curls. In medieval Japan, long hair, pale skin, a round, rosy face, and small, pouty lips were considered beautiful. In Renaissance Italy, the criteria for beauty were a high forehead and blond hair. While in 18th-century France, an oval face with a double chin and rosy cheeks was considered beautiful.
As time went on, the concept of beauty changed more and more frequently: the twentieth century saw the emergence of numerous beauty trends, such as the beauty of the 30s, 50s, and 80s.
The authors' interesting finding is that what each person sees as beautiful is the result of a complex process that is influenced by both their environment and perceptual adaptation. Even small experiences can change a person's attractiveness. This means that individual tastes change. What they consider average is constantly updated based on their experiences. Research has also shown that a certain part of the perceptual adaptation that outlines the phenomenon of attractiveness is an automatic and unconscious process.
It is certain that beautiful skin and a well-groomed face are essential beauty essentials. AW Cosmetics offers a variety of winter replenishing rituals at very affordable prices.
On the occasion of Women's Day, on March 8-9 and 10, our Guests can use the Skeyndor Eternal treatment with a 20% discount. During the procedure, plant stem cells enclosed in nano-liposomes stimulate our own stem cells to function again. The products used during the treatment contain plant-derived nano-liposomal stem cells, which enhance the reproduction of the skin's natural stem cells. In addition, jambu extract rebuilds collagen fibers and promotes their adhesion to connective tissue, while sea fennel extract regulates cell division, effectively detoxifies oxygen-deficient cells, and normalizes cell proliferation of the outer epithelial layer. The valuable main ingredient of the product line is also sea lavender extract, which has a fast and powerful anti-wrinkle effect. This effect is complemented by wolfberry extract, which compacts and tightens skin tissue, provides more toned facial lines, increases skin resistance and enhances natural collagen formation.
We look forward to seeing all our dear guests in the last weeks of winter skin renewal.
The AW Cosmetics Team
Source: Dimitre Dimitrov and Mayra BC Maymone and George Kroumpouzos: (2023): Beauty Perception: A Historic and Contemporary Review, In.: Clinics in Dermatology
